SNAPSHOT: WHDR-HD2 Listen Live
 | Name: WHDR HD-2 Party 93.1 Format: CHR/Rhythmic/Dance Market: Miami, FL Frequency: 93.1 MHz |
view allSUCCESS STORIES
 | "We look forward to our next program with Cox Miami." Julio, Lennar Sales |
| The Challenge | Lennar wanted to get First-Time-Approved Home Buyers to believe that buying a new Lennar home is better than an old short-sale or foreclosure and to attract Young Couples who are shopping for a quality home in Miami-Dade/Broward counties to visit a Lennar Welcome Home Center in June! |
| The Resource | Almost 20 different ideas were created from a Brainstorming session with station personnel, and 5 ideas were narrowed down and presented as half-baked ideas to the client. After the client meeting, the Block Party concept was chosen and all Cox Miami staff came together to execute on the idea of a cluster sale. |
| The Idea | Cox Radio created Lennar’s Great Neighborhood Block Parties held at four different Lennar locations in South Florida at the same time. Each event was hosted by a Cox Radio station and included free food, participation from community organizations, area businesses and family activities. WHQT @ Lennar Paloma Lakes WHDR @ Isles At Oasis WFLC @ Silver Palms WEDR @ Cambridge Park |
| The Results | The Great Neighborhood Block Party was a success from Homestead to Coconut Creek. We loved the amount of people that came to each location, the community leader involvement, the radio personalities, and the ability to showcase our opportunities with first time home buyers. We look forward to our next program with Cox Miami. Julio Lennar Sales Paloma Lakes |
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